10 Reasons To Use An Online Local Business Directory

Tired of flicking pages trying to find the company you’re looking for? Here are 10 reasons to use an online local business directory to find them.

1. Online local business directories allow you to create a long list of businesses for what you need, which you can use as the starting point for choosing one.

2. Searching for these businesses couldn’t be easier or quicker. You simply type in what type of company you’re looking for and your location and it will bring up all matches in your area.

3. The best directories have extensive lists of businesses, so no matter whether you need a florist, plumber or even takeaways, you’ll find them online.

4. Many of the bigger online directories will have listings for anywhere in the country. For instance, if you need a Manchester gardener or Manchester electricians, you will find them easily.

5. You can sort your findings by name, distance from your post-code or even view them on a map, so you can get a good overview of what businesses are where. You can even filter your search by reducing the distance from your home, so if location is important, you can narrow your results accordingly.

6. If you need to whittle your long list down even further, the better online business directories will provide user reviews and ratings, so you can see what other people think of them.

7. If you know the name of the company you want, but need to know how close they are. Or, perhaps if you’re looking for the nearest Starbucks to your location, you can search for it quickly and find out where they are.

8. Local business directories will provide you will all the contact information you need, from phone numbers through to postal addresses and URLs, so you’ll be ready to contact them as soon as you’re ready.

9. As opposed to a paper directory, an online directory isn’t going to take up any room in the house. So, as long as you’re online, there’ll never be a need to have a hard copy of a directory again.

10. Because it’s all online, these directories are far more environmentally friendly than paper versions.

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Benefits of Using a Local Online Business Directory

Local online business directories have proven to be very beneficial to firms that want to build a strong online identity and increase their online visibility. This is because more and more people are using these listings to find particular companies in their area. Therefore, the directory can act as an easy, cheap and effective way for the company to market itself. Other advantages that firms enjoy by listing themselves in local online directories include:

1. Free traffic generator

Entrepreneurs who list their companies in a local directory are able to generate increased traffic to their websites. A lot of people who visit online listings are usually searching for a specific type of company that operates in their area. They are therefore likely to click on the link to the listed website’s online page for more information.

2. Ability to target relevant audiences

A company that is listed in local business directories is more likely to reach its targeted audience. Individuals who click on the link to the website are usually ready-to-buy traffic who are more likely to convert into sales. Such individuals will narrow down their search to a particular category that they are really interested in, and if they follow the link to a website, they are likely to make a purchase.

3. Acts as a network platform

There are usually very many types of businesses listed on local online directories. An entrepreneur can easily connect with other entrepreneurs in the different categories. They can find profiles of suppliers, manufacturers and retailers who they could work with, and this may open up the way for expansion.

4. Develop brand image

Companies can have their profile on online directories with information for potential clients to see. Furthermore, they can accept comments, recommendations and reviews and even connect with clients and other businesses. Most local listings allow videos and photographs that promote the company. They also have maps that help clients to pinpoint the physical location of the firm. This will help the firm to develop its brand image so that clients can know that they are trustworthy and reliable.

5. Great for Search Engine Optimization

Local business directories usually get a lot of hits, and they therefore rank quite highly on major search engines. The firms listed on them benefit from all the exposure, and this is good for their Search Engine Optimization efforts. Backlinks from an online directory are of very high quality because they are generated from a trustworthy and well-known source. The one-way links to the website will also help to improve search engine ranking.

6. Inexpensive advertising exposure

Local directories host the profile of local enterprises for free or at a very low price. The company is able to get a lot of exposure, and they can properly market themselves through their profile. Potential clients will be able to know more about the business and everything that it has to offer. Local listings are therefore a very major marketing tool for local companies.

In view of these benefits, entrepreneurs should list their businesses in prominent local business directories that will make their companies more accessible to potential clients and associates.

How to Start an Online Business Directory

Online business directories are a very popular place to advertise a business. An online business directory is a website in which links to information are organized into a categorical, alphabetical ranking to provide the best results to a search query. Most businesses post their links to a business directory in order improve search engine ranking and get more traffic to their site. By creating your own business directory online, you can generate a good income, improve your search engine ranking, and get links back to your site. Getting links back to your site from other web sites will increase your ranking and therefore increase traffic to your own site.

It is easy to start your own online business directory. To get businesses to add their link, you should first offer it as a free service. This will help you build up your business links, acquire traffic, and boost your search engine ranking. It is important that a back link is posted.

If you do not have the technical ‘know how’ to create a database design or the money enlist the services of web designer to create one, you can just use some basic html static web pages. Search engines such as Google will allow visitors to search your directory.

There are online companies that offer script for developing a fully featured and multi use online business directory. These business directory creators support a wide range of products, services, banners, and logos. They are suitable for both large and small business directories. One has the capability to incorporate it within their existing website or have it as a stand alone site. It only takes a few minutes to install the script and create the directory.

These directory scripts can perform a variety of functions such as adding a company’s contact information, its products and services with thumbnail pictures, logos, banners, maps and secure online user/administrator interface to update information whenever they want. Visitors are able to search the business database in their targeted area. When installed and the directory is up and running, everything will be done automatically.

These script installation directory sites allow users to have access to an easy to use business registration process, update or modify their information at any time, and they will be provided a password to enter their account. The login is secure and encrypted. There are also a means of retrieving a lost password through email.

The business directory creation companies allow one to operate a paid membership directory. If you want to offer paid membership, you will have to configure one or more payment gateways. A business directory can eventually become an income-producer. As your business directory grows in popularity with visitors and businesses, you can eventually start charging for a specific position in the directory.

Creating and running a profitable business directory is easy. It takes patience and time to begin to make a profit. In the mean time, you will be generating traffic to your site, boosting your search engine ranking, and improving sales of your product or service from your existing website.

Tips on How to Start a Business Directory Online

Most businesses know the advantages of listing their business to online business directories. They are an effective way of helping customers locate them. Online business directories allow one to list their business name, website, contact information, and often a brief description about their services and products. Starting a business directory online has become a popular way to generate income and improve one’s search engine ranking. Starting a business directory online is quite simple and you do not need any special computer coding knowledge.

You do not need any extensive knowledge of script to set up an online business directory. There are easy to use scripts from online companies that come fully featured to allow one to create their own online business directory. They are designed to support a wide number of businesses and one will have access to various website design templates that can be modified for using logos, banners…etc. One can also create their own specific business directory such as photography, plumbing, computers…etc., as well as create their own categories and sub categories. A user has the capability to set up their directory for any size business and can host many links. They can also arrange for it to be a single online directory or they can integrate the directory within an existing site. It is easy and quick to implement the script in order to set up and publish the business directory. It is essential that your directory allows businesses to create a link back to your site so your search engine ranking will increase.

Online directories are available to host a broad number of different types of business information. A business can add a description of their products and services and then include pictures, location maps, logos, banners, title, and link to their website. They will create their own account that will have a password where they can go in and make updates and modifications. As well, when visitors come to the directory, they will be able to search the site for the particular business they are looking for. One can offer the directory for free or offer a paid member ship where businesses will have a secure payment method.

To attract businesses to your directory and get them to post their listing, one should first start the directory as a free service, and then as they accumulate links, they can offer memberships with perks such as first page when one searches for a business. As well, you can advertise your directory of business discussion forums, blogs, Facebook, Twitter, and other online media, There are also free press release distribution companies one can utilize.

As your business directory grows, so will your search engine rankling. Directories ensure that individual websites get faster indexation and higher ranking. Most businesses post their listing to a business directory in order improve search engine ranking and get more traffic to their site. It takes time to build a large directory, but it is worth it as the rewards will be more traffic to your site, more website exposure, and you will generate a decent income.

5 Steps To Building An Online Business Directory

Starting an online business directory can be pretty easy, but if you have no clue of where and how to start then by reading this article it will help you to get started.

Step One:

The first thing you need to know about starting a business directory online is what is your target market going to be, in other words what kind of businesses do you eventually want to include in your new business directory.

If you already have a current business online or offline then you will already know your target market, and you can move forward to step two in this article.

However, if you have no idea what your target market will be, then you will need to do some research, I would recommend starting a business directory about something popular and which is going to earn you an income down the road or. That will gradually help grow your current business.

Here are some very popular and profitable niches for an online business directory you could start.

1: RealEstate Directory

2: Travel Directory

3: Online Dating Directory

4: Automotive Directory

5: Fashion Directory

There are so many more and to find them just go to eBay.com or Amazon.com and see what is popular on those sites, or you could go to Google and do a search for keyword terms like “Hot Niches” or “Popular Niches” or “Popular Business” get the idea..

Then after you have decided on the niche for your new business directory, you will need to either buy or register your domain name.

Step Two:

Buying or registering the right domain name for your new online business directory will be the most important thing, so you need to make sure you get this correct from the start.

A good domain name should be no longer than two to three words, and it should contain the name of the niche and the word directory in it and should always be a .com if you can help it other wise you should go for the .net domain if the .com for the domain you want is already taken and is not for sale.

Therefore, for example if I was going to start a new business directory about the niche real estate the ideal domain name would be RealEstateDirectory.com or RealEstateDirectory.net but all good domain names like this have already been taken, but they may be up for sale so just visit the website and see.

If you find the domain name is not for sale then you could also try adding a dash between the two words.. Like this RealEstate-Directory.com or RealEstate-Directory.net and see if they have been taken or not, and if they are taken see if they are for sale.

If you have to go with a three word domain name you could enter something like your town or city name in front of the domain so it could be.. Like this NewYorkRealEstateDirectory.com or NewYorkRealEstateDirectory.net and see if it has been taken.

A great free online resource I have found to help brain storm a new domain name and see if they have been taken or not is RegistrarStats.com, give them a try.

Once you have found the domain name for your new online business directory it is time to register it, I recommend Godaddy.com for this as they are the cheapest and offer the best services.

Step Three:

Now that you have got your domain name for your new online business directory it is time to find a hosting company, and I have tried many and the best I have found is SeoHosting.com which is owned by HostGator.com, and they have been around for a very long time and they have thousands of happy customers.

Step Four:

Now that you have got your hosting account for your new online business directory it is time to build the directory.

Now you could do this a number of different ways but it all comes down to the amount of money you wish to spend.

If money is not an option for you, then I would recommend hiring a PHP coder from a website like RentaCoder.com or ScriptLance.com or eLance.com and get them to build a custom solution for you, this way you will make your new business directory stand out from all the other cookie cutter directories that are online these days using an off the shelf PHP directory script.

Don’t get me wrong there is nothing wrong with these types of scripts, and we use one our self for our own Link Directory, but we have gone a step further and have had a custom template created for our directory which has turned out to be a very good investment.

The directory script we use and recommend if you are on a very limited starting budget is PhpLinkDirectory.com.

Step Five:

Now we come to the final step and which is promoting your new business directory, this can be done with or without spending money.

I will list five free options and five paid options below you can start to help get the word out about your directory.

Free Options:

1: Join online forums and discussion groups related to your new business directory and make a post inviting business owners to list their website/business in your directory for free or at a discounted rate.

2: This one is related to 1: make sure you add a Sig line linking to your directory in all the posts you make in the forums you have joined.

3: Submit your business directory to other free link directories online, just do a search in Google for the key word Link Directory.

4: Link to your business directory from your other websites that you already own or run this way the search engines will find your directory and index it.

5: Send out and email to friends or customers and ask them to link back to your business directory and in exchange link back to their website from your directory if it is relevant.

Paid Options:

1: Start a Google AdWords campaign to instantly start driving traffic to your business directory, but be careful because if you do not know what you are doing with AdWords you could end up spending a lot of money without any results.

2: Buy some paid links from other websites or directories that are similar to your own business directory.

3: Submit your business directory to the Yahoo directory at a cost of $299 per year. Being listed in the yahoo directory will make your directory more creditable in the eyes of the search engines and your visitors.

4: Buy some advertising in offline news papers if your directory targets businesses in your local area.

5: Buy banner ads on other websites that relate to your business directory and try and to negotiate for a 6-12 month period because your can greatly reduce you’re over all banner advertising costs.